Budidaya dan Pemasaran Jeruk Berbasis Petani Skala Kecil di China

(Agricultural Cultivation and Marketing of Citrus Based on Small-Scale Farmers in China)

Prosiding Seminar Nasional Jeruk Tropika Indonesia, Batu, 28-29 Juli 2005, hal. 29-35

Rudy Tan
PT. Mitra Jeruk Lestari

Abstrak
Potensi pasar buah-buahan terutama jeruk baik di tingkat lokal, regional maupun internasional masih terbuka lebar. Untuk meningkatkan efisiensi agribisnis jeruk di Indonesia di mana pelaku agribisnis terutama petani hanya memiliki skala usaha kecil dan bervariatif tingkat pengelolaan kebun dan penanganan pasca panennya, maka diperlukan keterpaduan antara subsistem penyediaan input, budidaya tanaman, pengolahan hasil maupun pemasaran secara fungsional dan formal. Dukungan kebijakan pernerintah, lembaga keuangan, lembaga pendidikan, maupun asosiasi komoditi yang dikembangkan serta tingkat keamanan berusaha diperlukan sehingga seluruh subsistem dapat berjalan semestinya. Makalah ini membahas secara umum program pengembangan agribisnis jeruk dengan sistern ekonomi kerakyatan di China.
Kata kunci : Jeruk, agribisnis, penyuluhan, pemasaran, perbankan.

Abstract
Fruits especially citrus market potency either in local, regional or international are still open wide. In order to increase citrus agribusiness efficiency in Indonesia where agribusiness doer especially the farmers who have only small-scale and various level of orchard management and post-harvest handling, the integrity of input supply sub-system, agricultural cultivation, yield processing and marketing are needed functionally and formally as well. The government policy support, financial institution, educational institution, developed commodity association and business security level are also needed so that all sub-system could work properly. This paper discuss generally about development program of citrus agribusiness with democracy economic system in China.
Keywords : Citrus, agribusiness, counseling, marketing, banking.

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